Dear Colleagues I am pleased to share that my article from doctoral research on "Relationship Learning in Inter-firm Interactions" was published in the Journal of Promotion Management. It is a qualitative research exploring how suppliers identify customer needs through relationship learning. I strongly believe the findings of the study are applicable in our routine relationships … Continue reading My Research Publication
Course Outline: Opportunities and Challenges of Green Marketing
Masters Level 5 ECTS Course Description and Scope The course “Opportunities and challenges of Green Marketing” examines the role played by marketing in business sustainability. It entails understanding the impact of human consumption on the environment (Anderson, 2009) and development of marketing strategies to improve human-environment interaction through creation, communication, and delivering superior value through … Continue reading Course Outline: Opportunities and Challenges of Green Marketing
Education and Discontinuous Change
The traditional system of education is going through discontinuous change. The evolving environment has brought forth many challenges. However, the focus is mainly on technological development and how digitalization is affecting the future of higher education. The academic fraternity is debating pedagogical challenges as well as exploring opportunities for learning (Jääskelä et al. 2017). The … Continue reading Education and Discontinuous Change
Teaching and mentoring in theory and practice 